Well done Nike.

on Sunday, July 26, 2009

It's being buzzing around a lot of blogs recently and on TV as the tour de France has been going on. Just thought I would share it in case you haven't seen it. It's a robot that chalks a message onto the ground along the route that the cyclists will be taking. The message can be anything. Users can submit their message via the net or sms and then they will be emailed a link showing their message if it is chalked by the robot. It's a great example of online and offline media integration, great idea, well executed and something that creates a lot of publicity for the brand. The only way this could have been improved is if you could get the image from your message printed on a t-shirt too. Maybe you can do this too and I simply haven't seen it.

Hopefully we will be seeing a lot more online/offline integration in the near future from lots of brands, well done to the people who come up with this idea, brilliant!