on Friday, July 24, 2009
I've seen this outdoor ad (well something really similar to it) around a lot recently. It doesn’t work at all in my eyes. The copy is very weak and doesn't evoke any emotions. The call to action on the actual print points you online which I doubt many people are going to do. Being a charity ad you will assume that once you go online you are going to be asked to depart with your money. Which let’s face it, less people are willing to do at a time like this. The pull factor isn't there for the average Jo, when people are curbing their own spending, buying less, down grading, the last thing they are likely to think about is giving money to charity. Definitely the wrong approach.