Apprentice and Margate

on Wednesday, May 13, 2009

If anyone didn’t watch this week’s task it was to rebrand Margate as a holiday resort/destination for British people. The two teams both pitched different ideas, one aiming at the family market whilst the other aiming it at the gay market.

Ok, choosing the target market is all good and well but am I the only one who gets frustrated at watching the contestants lack of creative thinking? Creativity is a key skill anyone needs who wants to be successful, especially in these tough times; creativity solves problems, creates profit and engineers new companies. What’s even more frustrating is that I could do a better job than the candidates did and that is exactly what I am going to do....
New one day brief: rebrand Margate!

Watch this space!