on Monday, November 23, 2009
I've been busy the last few days so this post is a bit late in terms of writing. However it has been going around my head for a couple of days.
Now, the dust is beginning to settle on the Henry handball situation. One of the debates I have had with several of my friends is if this is what Henry will now be remembered for.
I refer back to the old story of service. If you get great service in a restaurant every time for a 100 visits, you may tell the odd person. However, if you get terrible service just the once, you tell ten people, who then tell ten people etc etc. Basically, one bad deed can ruin a brands reputation for good, people may never trust/use that brands product or service again. It also creates a knock on effect as people tell their peers.
Now, does this work in terms of brand Henry? Of course it does. Sure, he scored some screamers; he won the Premier league title and the world cup. He was once arguably the best player in the Premiership. However, the handball is without a doubt the most negative aspect of his career. Unfortunately for Henry it is extremely likely this is what people will talk about when they mention his name in years to come. Don't believe me? What is the first thing you think of when I say Maradona? Thought so.