The best advertising, is not advertising?

on Thursday, October 22, 2009
This was an interesting point made by the AKQA founder Ajaz Ahmed, earlier this week.

I totally agree! Increasingly people are becoming more savvy. Blocking out advertising that doesn't benifit them. Advertising is seen all around us, yet how much of is actually taken it? How much of your marketing activity sells your product or service. After all isn't this the name of the game?

The best forms of advertising in this day and age is not advertising.

So how do you reach people now?

By being helpful and giving solutions.

By helping people connect with each other.

By creating genuine benifits.

As I mentioned in a previous post, it's not about creating campaigns that create short term gain for a brand, its about movements. This is done through creating relevent content that engages, answers problems and enhances peoples lives.