Good old Confucius....

on Monday, September 28, 2009
Well apparently it's Confucius's birthday today or so the new Google logo of the day tells me.

So, I thought how Confucius's teachings can be relevent today, 2,560 years after his birth. Not as tough as you may think.

As this is a blog centred around all things brand, I got thinking and found one of his famous quotes:

I hear and I forget. I see and I remember. I do and I understand.

Now how can we apply this thinking to everyday brands? If we think of customers they are bombarded with advertising, it may be on the radio (I hear) on the tv or via the outdoors ( I see).

The one thing that non of these mediums can do is interact with them, yes we they can hear your great radio jingle or watch your amazing tv advert but the one thing that engages people more than anything is being a part of something!

Let's take a recent example, t-mobile. They created effective communication by involving their audience and engaging them with the brand both offline and online. This proves more effective then simply giving your audience a one way piece of communication. Interaction is king. The more your audience can connect with you, engage with your brand the stronger your message will be. I'm pretty sure the people in the video below will remember this for a much longer time then any other piece branded communication.

Remember, it was written over 2,000 years ago but it's as relevent today as it has ever been!